स्नेहा·T
Unveiling Emotional Engagement and Professional Differences in Bollywood Movie Perception Across Generations

Academic Project 2025 (view my full project here)
Roles & Responsibilities
Team
Tools Used
Duration
Duration
Co–UX Researcher: Literature Review, Research Gap Analysis, Hypotheses Framing, Survey of Prior Studies
Co–Experiment Designer: Participant Selection, Film Stimuli (3 Genres), Eye-Tracking Setup, SAM & Emotion Recording
Co–Data Analyst: Fixation Analysis, Gaze Visualization, SAM Score Correlation, Genre/Generation Comparison
Co–Insight Synthesizer: Generational Differences, Professional Impact, Genre-based Engagement, Media Design Implications
Introduction
Bollywood films, known for their vibrant visuals and emotional storytelling, hold a unique place in shaping cultural narratives and audience experiences in India. This collaborative study examined how different generations (Gen Z vs. Gen X) and professional backgrounds (filmmakers vs. movie buffs) perceive and process such films. Using eye-tracking, facial emotion recognition, and SAM self-assessments, we analyzed gaze patterns and emotional responses across genres to uncover deeper insights into cinematic engagement.
Overview
2 Members
Excel
Perplexity
Figma
MATLAB
Tobii Pro Eye Tracking Software
20 weeks


Background Study

Inclusion Criteria

Key Themes Identified after Literature Review
Exclusion Criteria


Research Gaps

Research Questions

Aim

Hypotheses

Methodology
Participant Selection

Film Selection

Experimental Setup

Procedure of the Experiment

Pilot Study

Eye Tracking Data Analysis


SAM Form Data Analysis

Emotion Analysis

Emotion- Eye Tracking Correlation

Key Takeaways and Conclusion

© 2025 Sneha Tiwari. All rights reserved.